What I’ve Learned So Far

What I've Learned So Far | Moonlit13 Clothing Co. Blog

What I've Learned So Far | Moonlit13 Clothing Co. Blog

Over the past 6+ years, I’ve done my fair share of freelance and entrepreneurial work. I’ve created websites for local, national, and international businesses, written business articles and sales copy, and even been a contributor on Parenting.com, ModernMom.com, and other top ranking parenting sites. Over the past 3 years, I’ve been busy running an online company I started sometime after the birth of my second child.

After years of being a stay at home parent and dabbling in all of my freelance projects, I decided I wanted to go back to work. My husband and I discussed the decision, and within about 6 months I was working full-time for an online marketing company. Suddenly, I was juggling the changing needs of my family with a career and an at-home business where I was responsible for everything from production to shipping to marketing.

I tried to keep things going well, but as the needs of my family continued to change, I realized I was drowning. As I decided the future of my current online business and contemplated what to do next, I thought about the things I’d learned over the past year about juggling a career outside of my home and an online business at home.

Family Time is Still Important

When I was working my business from home, it was easy to step away and spend time with my family. They needed me, and I needed a break from work. When I began working outside of the home, though, it felt like my to-do list was so long that family time slowly became less and less a priority. I couldn’t stop stressing about it.

I had to remind myself that the two things in my life that should get the most of my energy were my kids and my husband, and I began mentally scheduling time to work my business just as I had when I worked from home. I never realized how easy it is to get caught up in all the demands on my time.

Tackle the Things You Love – Outsource the Rest!

I don’t understand who decided that a legitimate mom-run business means you have to do everything by yourself, but there’s certainly a part of me that always felt like I had to do it all. In reality, that’s not possible for most people, especially if you’re also working full-time or simply trying to manage your home and kids as a stay-at-home parent.

My advice? Create a business plan that allows you to hire help as quickly as possible. Put a time limit on it to hold yourself accountable. Then, decide what aspects of your business you love the most, and do those. Hire a rockstar to do the rest. As I made the decision to start fresh with Busy Bitch, this is exactly what I knew I had to do in order to maintain my sanity.

“Do what you love. Hire a rockstar to do the rest.”

Choose a Shipping Option That Works For You

For me, juggling an industry competitive shipping timeline along with a family and my job was just not something I was good at. In general, it was never horrible, but if I made a mistake, an order was missed, or there was an issue with our shipping carrier, I simply did not have the extra bandwidth to effectively deal with it. The end result was a guild-ridden me and an unsatisfied customer.

When I decided to close down my previous business, I knew I’d be losing a lot of revenue from established customers. With Moonlit13, it meant I’d be literally starting over, this time with my husband as my partner. However, by making the decision to use a fulfillment company for order shipping, we’re able to run a business that works with our lifestyle and doesn’t leave either of us exhausted or wracked with guilt at the end of the week.


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